Al Islami Foods has always placed its emphasis on 100% halal production and exceptional product quality. The inherent health benefits of halal food have led Al Islami Foods to expand its marketing focus to include not only its traditional Muslim customers across the Gulf region but all consumers who value healthy eating and high quality standards. As a result, it is now addressing a far larger potential market than ever before.
The primary marketing vehicle to address that opportunity is the Al Islami Kitchen initiative, an interactive portal designed to engage with our consumers and potential consumers. Working closely with the School for Culinary and Finishing Arts (SCAFA) in Dubai, the Al Islami Kitchen brings together recipes, cooking classes, tips, videos and more, to help people become better cooks and make the art of cooking even more enjoyable. The Kitchen shows people how to make Al Islami products central to preparing healthier meals for themselves and their families.