Our mission is to inspire kids and parents to make better food choices through food education and fun using premium quality halal food products, helping kids to grow strong and healthy. We recognize that healthy and physically active kids are more likely to be academically motivated, alert and successful; developing self–esteem at a very young age.

Our reach platforms include:

  • Al Islami Kids Club School Invasion
  • Al Islami Kids Club Mall Invasion
  • Al Islami Healthy School Squad (Interschool Competition)
  • Al Islami – SCAFA – School of Culinary and Finishing Arts Culinary Camp
  • Dubai Sports Council Joint Projects
  • Dubai Municipality Joint Projects
  • Pearl FM Joint Projects

Together with our initiative ambassadress Celebrity Teen Chef: Chef Bella, we have reached over 100,000 kids in over 200 activations and have signed up 20,000 kids in the program.

Join us in filling UAE with healthy, active, happy and imaginative kids!