AL ISLAMI FOODS ENTERS VEGAN MARKET WITH NEW PLANT-BASED BURGER.
The UAE-based halal food giant has made its first foray into the vegan market with a plant-based burger based on sunflower protein
UAE-based Al Islami Foods, one of the largest frozen food companies in the GCC, and the 2020 winner of a global iHalal award for Best Halal Food Brand, has just launched a plant-based burger with the same attributes and taste profile of a beef burger, using plant extracts and alternatives.
The company debuted its first plant-based product in response to the growing appetite for healthier vegan options and just in time for Veganuary, a global campaign that encourages people to try a plant-based diet in the new year.
The new burger patty is 100% plant-based and contains an impressive fibre content which is significantly higher than beef and chicken burgers. It is the first in a series of plant-based products that the company intends to roll out and will be available at major Coops in the UAE followed by other supermarkets and hypermarkets. There are also plans to partner with hotels, restaurants, and cafés and to export the product to other GCC markets.
