Dubai:Al Islami Foods, the leading provider of halal food products, today launched Al Farooj Fresh, the first fast-casual restaurant chain in UAE, in collaboration with Mohammed Bin Rashid Establishment for Young Business Leaders at a press conference at Gulfood Exhibition, held on February 25th at the Dubai International Convention & Exhibition Centre.

“Based on overwhelming success of ‘Al Islami Cart’ franchise concept last year, Al Islami has come up with Al Farooj Fresh, a fast-casual restaurant, another innovative franchise model for the young entrepreneurs in the UAE. With the vital collaboration of the Mohammed Bin Rashid Establishment for Young Business Leaders, Al Farooj will provide specialized shawerma wraps to the multicultural consumes of halal and healthy products.” commented Saleh Abdullah Lootah, CEO, Al Islami Foods.

“The demand for halal restaurants is growing globally, which has created immense need for these specialties”, Saleh Lootah addd.

With Al Farooj Fresh as an attractive investment opportunity for business entrepreneurs, the Establishment will provide young Emiratis with the vital business and logistical support on this profitable franchise model. The Establishment will jointly work with Al Islami to introduce the concept to UAE entrepreneurs after final approval of Al Islami on the franchisee selection.

“Al Farooj Fresh” is the first fast-casual restaurant chain in UAE offering fresh shawerma sandwiches and chicken meals. Made with 100% fresh and real halal chicken with high quality ingredients right from the farm, consumers can trust with “Al Farooj Fresh” of the freshest and delicious shawarma wraps.

Mr. Abdul Baset Al Janahi, Chief Executive Officer of Mohammed Bin Rashid Establishment, while emphasizing the importance of involving entrepreneurs in their efforts to promote the greater interests of society and consumers, said: “UAE’s economic achievements have been built on the entrepreneurial energy of its rulers and its people. Profitable economic ventures, such as “Al Farooj Fresh”, undertaken by our citizens have been largely responsible for the dramatic growth of local entrepreneurs. Today, as the UAE strives to become a bigger player in the international economic arena, entrepreneurship is even more critical to business success.”